zondag 15 november 2009

Reverse Trick-or-Treating


Especially on Halloween, Americans spend a lot of money on chocolate bars.
The children go trick-or-treating and ask for candy.
But a lot of the chocolate comes from plantations that use child slave labour.
Children aged between 11 and 16 work 12 hours a day, without a remuneration.
The farmers have to live in poverty. They can't pay those children because they don't get enough money for their chocolate.
In order to bring awareness about this problem to the American people, the Equal Exchange cooperative started ‘reverse trick-or-treating’ on Halloween.

How does it work? Fair Trade chocolate bars are attached to a card that explains what Fair Trade is.
When the child goes trick-or-treating, he or she can return a favor by giving this flyer and the chocolate bar to the adult. Also adults can raise awareness about this problem by giving these chocolate bars and flyers to a trick-or-treater instead of other candy.
This year, the action had a lot of success, more than 250,000 chocolate bars and flyers have been distributed to trick-or-treaters.
So, next Halloween: go reverse trick-or-treating!

Evelien Rooman
Source: the river reporter

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