Nowadays, Swiss food giant 'Nestlé' is considering to launch a fair-trade KitKat in the UK.The chocolate bar ‘KitKat’ has a lot of success. Therefore, if the negotiations are successful, KitKat will become the biggest brand in the UK with a fair-trade certification.
It’s not the first time Nestlé pays attention to fair-trade. The food giant is already involved in sustainability initiatives and last month, the company launched a cocoa plan.
With this plan, Nestlé supports cocoa famers by the supply of disease-resistant plantlets and they give these farmers training to work better and more efficient. The fair-trade certification of Kitkat is very important, because it will raise the awareness of the importance of fair-trade products a lot.
Evelien Rooman
Source: food and drink europe
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