Despite the financial crisis people continue to buy fair trade products.
In the Fair trade Foundation’s annual Commercial Conference every business and industrial leader got to find out how the Fair trade consumer stayed loyal to the Fair trade products despite the current recession.
TNS ( = latest awareness figures) shows that in September 2009 the people buying Fair trade products really recognize Fair trade as an individual mark, while in April 2009 only 68% of the buyers saw Fair trade as a mark. TNS also shows that consumers spend more money on Fair trade products over the past couple of months. The price of the products bought by the usual every day consumer increased by 5.5%.
To conclude we could say that Fair Trade products are generally becoming more and more popular and that leads to better sale figures which allows the Fair trade organization to pay higher wages to the farmers in the third world countries.
Jaskiran Singh
http://www.fairtrade.org.uk/press_office/press_releases_and_statements/september_2009/public_continues_to_buy_fairtrade_despite_the_recession.aspx
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