maandag 14 december 2009

Kit Kat helps Ivory Coast


Subsequent to Eveliens blog, I can inform you that Kit Kat bars in Ireland and the U.K. will undoubtedly carry a Fairtrade mark from next month. This commitment will mean a major breakthrough for cocoa farmers in Côte d’Ivoire.

The farmers’ organizations will receive a fair price (or market price if higher) for their cocoa as well as a premium payment, meant for investments in business or social development projects.

As the amounts of cocoa needed to produce a Kit Kat bar are significant and with Kit Kat being the UK’s best-selling chocolate biscuit bar, the fair trade Kit Kat will have a great impact on many lives.

Anesa Selimovic

Source: http://www.fairtrade.org.uk/press_office/press_releases_and_statements/december_2009/kit_kat_gives_cocoa_farmers_in_cte_divoire_a_break.aspx


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